We are entrepreneurs, online and offline.

We serve people in many industries and occupations, such as: real estate, government, construction, publishing, advertising, government, manufacturing, hospitality, retail, specialty services, medical, and agriculture.

How we got here

Trial and Error, sounds easy, but it is not. Learning from our experience and moving forward in productive ways can challenge even the smartest of people. We have been involved in small businesses to large companies. Worked as clerks, dishwashers, executives and everything in between. We encourage people to volunteer in their communities, shovel neighbors' driveways or mow their lawns, not for recognition, but to give someone a break from the tasks at hand.

Community Outreach

Initiate Demand was formed with strong Christian values, we attempt to help people in many ways: from remodeling homes, hiring those who need a hand up, or just opening a door for someone, we believe in the strength and ability of everyone. Now it is time for you to believe in it yourself.


Initiate Demand was formerly know as Rout.com, and still maintains the corporate name Rout, Inc.

In 2011, we diligently worked on re-branding ourselves. From struggles with domain squatters to brilliant simplicities... Give us a shout and we would be happy to share the stories with you.